Freedom Friday with Full Figured & Flawless

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Freedom Friday with Full Figured & Flawless

Born and raised from Lafayette, Alabama, Gwen James is on a mission to encourage all women to love who they are, be confident in who they are, to encourage each other. Gwen started Full Figured & Flawless in March of 2016. She did a onetime Fashion Show to inspire Full Figured Women. Gwen says so many people reached out to her over the years wondering where she shopped, how she wore certain things because they didn’t feel sexy or felt it wasn’t for them so she decided to put on a fashion show to show ladies that being plus size doesn’t mean that you have to be in a shell or that you can’t dress sexy. Gwen got the name for her brand as she was brainstorming with a friend. They didn’t like the terms plus size, big girl, or fat so there you have it Full Figured & Flawless. “Yes, we have flaws but we flaunt them flawlessly,” says Gwen. After she got the name she began to plan her first show. After Gwen’s 1st show there was a huge response from full figured women in the area so that gave Gwen the drive to keep going and she’s now in the process of her 4th show.

Putting together a show is very time consuming and takes a lot of preparation. With the help of Gwen’s support system and her significant other, Jimmy Jackson, she gets everything done flawlessly. Gwen does admit that trying to get sponsors, or designers to believe in FFF enough to allow them to showcase their clothing is challenging at times. She also stated that sometimes it’s hard being in her position when women should be able to help and empower each other it is sometimes viewed as women competing against one another.  Because of this, Gwen’s next goal is to have her own clothing line so that FFF can wear FFF clothing instead of having to go out and seek others. In the next five years Gwen plans to also be nationally and internationally known. FFF does not just do fashion shows but they are involved in photo shoots, helping in the community, giving back, and they also have a few new projects up their sleeves that can’t be mentioned yet.

Tomorrow, August 12th. Gwen will be having her 4th fashion show, Take Me As I Am. The fashion show was inspired by the fact that so many times you hear people saying, “I need to get myself right for this or I have too many issues or I can’t because I have had this or that happened to me before.”  Gwen stated, “often we think we need to fix up before we can be accepted, but we should want to be accepted as we are.  Yes, we have flaws but we are who we are.  Yes, we have made mistakes but we are who we are.  Yes, I had to go through some storms but I am who I am.”

***Pictured below is Gwen James and her team above

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